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LEADERSHIP · MONEY PSYCHOLOGY · NERVOUS SYSTEM · BUSINESS

You've Done Everything Right.
So Why Does It Still Feel
Like It's Not Enough?

◆

I help ambitious women finally earn what they're worth, lead with authority, and build the financial freedom they've been working toward all along. And it all starts with understanding your money personality and inner wiring.

Discover Your Money Wiring →

You've Reached a Ceiling

You're accomplished, driven, and capable. You've built a successful career or business. You hustle, you deliver, you show up.

But something's not adding up. All that effort isn't translating into the income, freedom, or fulfillment you expected.

You know you could charge more, but when it comes time to ask, you freeze

Working 60 hours/week but still can't seem to get ahead financially

Tired of the hustle culture telling you to "just try harder"

Procrastinating on income-generating activities that scare you

Wondering if sustainable success is even possible for you

If any of this resonates, you're not alone. And it's not because you're not doing enough.

Woman thinking about her success

The missing piece isn't another tactic. It's understanding what's beneath the surface—your money stories, your nervous system patterns that keep you stuck in survival mode, the beliefs you inherited about what's possible for women like you.

What Doesn't Work (And Why)

The Traps

✕

More Hustle

You're already maxed out. Pushing harder only leads to burnout.

✕

Another Course or Certification

You already have enough knowledge and credentials. More information does not equal more money.

✕

Willpower and Discipline

Willpower is overrated. You need to understand what's causing you to self-sabotage.

✕

Fake It Till You Make It

Your nervous system knows the truth. Pretending won't change the outcome.

What Actually Works

✓

Understanding Your Money Archetype

The inner wiring and unconscious beliefs running your financial decisions.

✓

Understanding Your Money Stories

Awareness and understanding are the first steps towards releasing the inherited patterns keeping you stuck.

✓

Nervous System Regulation

Leading with calm authority instead of anxiety and self-doubt.

✓

Aligned Action

Moving forward from a grounded, confident place.

How We Work with You

For Companies

We offer proven leadership development and coaching programs for growing companies. Small groups, high impact, affordable pricing. We also provide fractional People & Culture support. 

  • 90-Day Leadership Program - Choose your focus: women's leadership lab, sales & tech leaders' program, or others
  • 90-Day Post-Program Accountability Support
  • 1:1 Leadership, Executive & C-Suite Coaching
  • Leadership Assessment & Diagnostics
  • Fractional People & Culture Strategy & Operations
  • Nervous System Regulation (Increase Resilience and Reduce Burnout & Turnover)

Not sure what you need? Book a free strategy call to talk through your options.

EXPLORE PROGRAMS→

For Individuals

You're strong, determined, and resilient. But even the most capable leaders need support to unlock their next level of income and leadership.

  • 1:1 & Group Coaching
  • Self-Paced Courses
  • VIP Breakthrough Days
  • Nervous System Regulation
  • Money & Stress Personality Assessment

Have questions? Book a free discovery call.

EXPLORE PROGRAMS→

            

NEW IN 2026

Audacious Women Society

Vancouver Chapter

Where women leaders & entrepreneurs connect

I moved to Vancouver 20+ years ago and had to rebuild my entire social and professional network from scratch.

Even now, after more than two decades and a successful career, I still struggle to find my tribe → women who truly understand the unique challenges of leadership and entrepreneurship, who want real conversation over surface-level networking, who crave genuine friendship as much as professional connection.

For years, I've wanted these gatherings to exist. Coffee walks where you can be yourself. Events where you leave with actual friends you see again, not just business cards. A community that feels like home.

When I couldn't find it, I decided to create it.

Audacious Women Society is where Vancouver's women leaders, executives and entrepreneurs connect authentically, inspire and support each other, and navigate leadership challenges together. Because it's lonely at the top - unless you're doing it together.

Join Us For:

Audacious Women Walks N Talks (Free)
Coffee walks on the Seawall. Outdoor picnics in a beautiful park or on the beach. Bring your coffee/tea, meet incredible women, build real friendships.

Audacious Women Gatherings (Premium)
Quarterly brunches, lunches, and dinners with curated conversations that matter.

Audacious Women Virtual Events
Webinars, mini virtual retreats, and expert sessions you can join from anywhere.

This isn't just another dull networking group. It's the community + connection we've all been craving.

Apply for your invitation and be the first to hear about our events. Spots are limited.

REQUEST YOUR INVITATION

THE REVIEWS ARE IN!

Trusted by Over 100 Leaders Across 30+ Companies

Michelle

This program has been immensely valuable and helped me move the needle on several goals I had set for myself in my first year as a people leader. I feel more confident in my approach, personal brand, and how to elevate my credibility internally. I felt so supported by my coach, Iulia. Her guidance and coaching will stay with me for many years to come. I am incredibly grateful to have had the opportunity to partner with her. (Leadership Coaching Client, Canada)

Kasun

I started working with Iulia in early September with the goal of redoing my resume from the ground up. She helped me make it clear, compelling, and ATS-friendly. Within weeks, I saw a noticeable increase in recruiter interest. The most transformative part of working with Iulia was learning from her deep HR expertise and gaining valuable insight into how employers think and make hiring decisions. This helped me to show up with confidence in my interviews. I also really appreciated her support between sessions with regular check-ins, thoughtful resources, and genuine encouragement. It truly felt like having a partner in my job search. By mid-November, I had secured two job offers. I highly recommend working with Iulia! (Career Coaching Client, Canada)

Andrea

I was ready to leave my corporate job and be my own boss. Finally have the freedom to do what I wanted and spend more time with my kids. But there were so many little details, I felt overwhelmed and kept stalling. I was doubting myself and wondering if I could pull it off. Working with Iulia through this transition was the best thing that could have happened. Everything became clearer, less messy. I started feeling confident and I finally had a plan - a realistic one! (Career Coaching Client, US)

Melisine

I love how you are so knowledgeable about different tools, approaches, and ideas. It is always a pleasure to speak with you. I have done thought work in other coaching methods but I really liked the different tools we used. I think the thread that weaves these all together is taking a situation and looking at it in different ways so you can see what's going on more clearly, and with more optimism and joy. (Life Coaching Client, US)

Mackenzie

Working with you helped me to think outside the box a bit more and pay attention to my thoughts and the ways I have been limiting my growth & potential. I can't just tell people what I do, I need to tell people how I can help them. I need to simplify to amplify. I need to focus on one or two platforms and do them well rather than trying to do it all. I also realized I need to look at my statistics more. (Career Coaching Client, US)

Sonia

Some of the most valuable aspects of the program were: having an open and honest communication with an independent and impartial person, in a safe space; analytical thinking around team dynamics; bolstering managerial behaviours. (Leadership Coaching Client, Canada)

Michelle

Iulia has been a valuable support in helping me feel well positioned for success as a new leader. She worked with me to identify goals for our work together yet has been flexible in shifting focus as necessary. She provides validation, challenges me to reflect on things that haven't been on my radar, and provides helpful follow up resources on leadership frameworks related to my goals. She helped establish trust very early on and I've gotten a lot from our partnership. I highly recommend Iulia as a professional coach. (Leadership Coaching Client, Canada)

Andrew

The mentorship from Iulia was great, and she really helped to get me to break out of a headspace I was sort of locked in with for how I viewed delegating tasks, and handling difficult conversations. She helped me to create some growth plans, and shared some super helpful information around how to navigate being a new manager, and the mindset that she sees in successful leaders. (Leadership Coaching Client, US

Cheenu

Very good and insightful sessions, benefitted from having the same background as the coach. Great conversations. (Leadership Coaching Client, Canada

Sheila

Iulia was an amazing Coach to work with. She was knowledgeable; experienced and very easy to work with. I really enjoyed our sessions and she really helped me to grow and develop my confidence. (Business Coaching Client, UK)

Shauna

Iulia was very dynamic, a great listener, and obviously had expertise in developing and retaining talent and coaching. She was an absolute asset. (Leadership Coaching Client, US)

Michael

It was invaluable having a consistent set of conversations where we discussed the skills and challenges that I wanted to cover, and got actionable feedback for future sessions. (Leadership Coaching Client, Canada)

Phyllis

It was very useful to receive expert advice, having tools and suggested resources readily available related to process efficiency, delegation, team engagement, team empowerment, communication, upward management. (Leadership Coaching Client, Canada)

Stephen

Theoretical concepts applied to practical examples solidified my understanding of how to improve my performance and develop practical takeaways. (Leadership Coaching Client, Canada)

Naren

Program was effective in my development and Iulia was very much accommodating with my requests and addresisng the questions. (Leadership Coaching Client, Canada)

Demario

The most value aspects of the program were the immediate actionable items that were provided that made an instant impact on both myself and my direct reports. Iulia was very intentional in following up on things that were discussed to see if the suggestions made their intended impact in a positive manner which helped link the previous session to the next. (Leadership Coaching Client, US)

Samantha

It was very valuable to have discussions around leadership - my own leadership and where I want to go as a leader. It was valuable to be able to explain some situations and be given tools to try, and then have a discussion after about how things went. (Leadership Coaching Client, Canada)

Jessica

Learning about multiple strategies for completing a project with people that have differing work and training styles from your own was very helpful to me. (Career Coaching Client, Canada)

Teal

The experience was very positive. I have no recommendations for improvement. One of the positives about my program was discussing that everyone’s happiness and job satisfaction is not my responsibility. I can support part of that, but the other individuals need to show up as well. (Leadership Coaching Client, Canada)

Marilyn

This was the missing piece to my online platform! Loved the step-by-step map, really streamlined my students' experience. The game changer though was having a new resource to get the content into their hands faster. This is magic! (Client Onboarding Strategies User, US)

Meg

I have spent so much time and energy attracting new clients that the thought of effectively onboarding them to my program has been an afterthought. I feel like Iulia has just saved me a TON of energy that I can now use towards helping my clients and she has also prevented me from mistakes within my onboarding process! (Client Onboarding Strategies User, US)

Cassie

This guide takes key leadership principles and translates them to effective and powerful client retention concepts. (Client Onboarding Strategies User, US)

Terese

You made my challenge clear, and helped me distance myself from it. Just by making me observe instead of stay stuck in the negative feelings. I now know how to create distance emotionally to be able to move on. (Coaching Client, US)

NICE TO MEET YOU!

I'm Iulia.

For over two decades, I've worked inside Fortune 500 companies and startups to mid-sized companies, building HR functions from scratch, scaling organizations, and developing leaders who move the needle. I've supported business leaders through mergers, uncertainty, and rapid growth. I know what it takes to build high-performing teams and leaders who can navigate complexity with confidence and resilience.

That corporate foundation taught me something crucial: the leaders who succeed, whether leading themselves or teams, aren't the ones with the most hours logged. They're the ones who've mastered a few simple, yet crucial, leadership principles and tools + understand their nervous system triggers and how they show up as leaders under stress.

Today, I help:

  • Companies develop leaders who can delegate, manage remote/hybrid teams, and build cultures where people actually want to stay
  • Ambitious leaders and entrepreneurs unlock the leadership and financial potential that's been sitting just out of reach

Credentials:

  • 20+ years of combined HR leadership, organizational development, and coaching experience
  • ACC Coach (International Coaching Federation)
  • Masters in Organizational Psychology
  • Certified Leadership Coach
  • Certified Sacred Money Archetypes® Coach
  • Certified Hypnotherapist
  • Certified Professional in Human Resources (CPHR)
  • MBTI® Certified Practitioner
  • Co-author of two best-selling books

Whether you're an individual ready to earn what you're worth and lead without apology, or a company building leaders who scale, I've been there, I get it, and I know how to help.

SCHEDULE A DISCOVERY CALL

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