Senior HR Leadership,
Without the Full-Time Cost
Your people are your biggest asset and your biggest risk. Get the strategic HR leadership your growing company needs, exactly when you need it, without the overhead of a full-time CHRO.
SOUND FAMILIAR?
You're scaling...ย but your people infrastructure isn't keeping up.
Most growing companies hit the same wall: the business is outpacing the HR function. Here's what I hear from founders and CEOs every week.
"We don't have time to build proper HR systems."
You're moving fast, but without solid people foundations (policies, processes, performance systems), small problems become expensive ones. Turnover creeps up. Compliance risks grow. Culture starts to drift.
"We're not ready to hire a full-time HR executive."
A VP of HR commands $200,000+ a year. At your stage, that doesn't make financial sense. But doing nothing, or worse, delegating HR to a busy operations manager who doesn't know what they don't know, isn't working either.
"HR fires keep pulling me away from the real work."
Difficult conversations, terminations, team conflicts, a hiring surge... every time something breaks, it lands on your desk. You need a trusted HR partner who can step in and handle it with clarity and experience. No handholding required.
Fractional HR Services Built for Growing Companies
I seamlessly embed into your business as your on-call HR leader, available when you need help, not on your payroll when you don't. Think of me as your fractional Chief People Officer.
Fractional CHRO & HR Strategy
Senior HR leadership embedded in your leadership team. I help you build a people strategy that aligns with your business goals so you're not just managing HR, you're using it as a lever for growth.
HR Operations, Policies & Systems
Build the people systems your business needs to run. Employee handbooks, HR policies, onboarding, offboarding, HR tech implementation, and compliance frameworks. Right-sized for where you are now and where you're going.
Talent Acquisition & Hiring Strategy
From defining what "great" looks like to building a hiring process that attracts the right people, I help you hire smarter, not just faster. No resume shuffling. Strategic hiring that pays off in the long run.
Performance Management, Compensation & Benefits
Design performance review systems that motivate rather than demoralize. Build compensation and benefits programs with internal equity, market data, and pay transparency strategies so you attract and keep the people you need.
Leadership Coaching & Manager Development
Your managers are the biggest lever in your business and the biggest risk. I develop and coach the leaders who run your day-to-day, turning technically strong people into confident, effective people leaders.
Employee Relations & Difficult Conversations
Performance issues, reorganizations, conflicts, terminations. I navigate the sticky, complex situations most leaders dread and get wrong. Real talk, no fluff, with the experience to do it right and protect your business.
Fractional CHRO & People Strategy
Your seat at the leadership table without the full-time salary.
I work directly with founders and leadership teams as an embedded senior HR partner. Whether you're navigating rapid growth, a funding round, a restructure, or simply building the people foundation for the first time, I bring the strategic clarity and hands-on experience to lead it. No trial and error, no Google searches, no ChatGPT prompts.
This isn't consulting from the sidelines. I show up as part of your team, attending leadership meetings, co-designing strategy, and owning the people agenda alongside you.
- People strategy aligned to your business goals and growth stage
- HR leadership presence in your leadership team meetings
- Org design and workforce planning as you scale
- Support through funding rounds, mergers, and periods of change
- Building or mentoring your internal HR function
HR Operations & Infrastructure
The foundations that let your business grow without breaking.
Most growing companies are operating on a patchwork of Google Docs, verbal agreements, and good intentions. When something goes wrong (and it will) that's when the gaps become costly.
I build the HR infrastructure your business needs: practical, compliant, and right-sized for your stage. Not bureaucratic overkill. Just the systems that protect you and set your team up to succeed.
- Employee handbooks and HR policies (BC & Canadian employment standards)
- Onboarding programs that reduce time-to-productivity
- Offboarding processes that protect your culture and reputation
- HR systems selection and implementation support (HRIS, ATS, performance tools)
- Job architecture, levels, career pathways, and role clarity frameworks
- Compliance review and risk mitigation
Leadership Coaching & Manager Development
Your managers determine your culture. Invest in them accordingly.
Most managers get promoted because they are great individual contributors (or technical experts), not because they are trained to lead people. And without the right tools, they default to what they know: doing it themselves, micromanaging, or avoiding hard conversations altogether.
I combine 20+ years of HR leadership with certified coaching credentials to develop managers who lead with clarity, confidence, and emotional intelligence. This isn't a one-time workshop, it's embedded development that changes behaviours for good.
- 1:1 coaching for new, emerging or struggling managers
- Manager effectiveness programs (individual or cohort-based)
- Coaching on specific leadership challenges: delegation, feedback, difficult conversations, influencing
- Executive coaching for founders, executives, and C-Suite leaders navigating growth and change
This work is for companies at an inflection point.
Fractional HR isn't for everyone, but if any of these sound familiar, let's talk.
You're a great fit ifโฆ
- You're a founder or CEO with a growing team, typically between 10 and 200 employees"
- You have no HR or 1-2 HR people who need strategic support
- You're navigating a first major hire, rapid growth, or an org change
- You want HR that moves at the speed of your business
- You need someone who can lead and has solved your problems many times
- You're building in Canada and need Canadian HR expertise (BC & beyond)
- You value direct, no-fluff communication and real partnership
Triggers that signal you should reach out...
- You just closed a funding round and need to scale your team fast
- A people problem is taking up more of your time than it should
- You've had unexpected turnover and don't know why
- Your managers aren't equipped to lead, and it's showing
- You need to let someone go and want to do it properly
- You're building remote or hybrid teams and not sure if you're doing it right
- You want to become an employer of choice in your space, so your reputation does the recruiting for you
From first call to ongoing partnership, here's what to expect.
Discovery Call
A 30-minute conversation to understand where you are, what's not working, and what you actually need. No pitch. Just clarity.
HR Audit & Proposal
I assess your current people situation and put together a tailored scope of work with clear priorities and flexible engagement options.
Partnership
I integrate into your team at the right level of involvement: strategic advisory, hands-on execution, or both. You decide what fits.
Measurable Results
Less firefighting, stronger people systems, clearer leadership, and a team that's aligned and built to scale.
"This program has been immensely valuable and helped me move the needle on several goals I had set for myself in my first year as a people leader. I feel more confident in my approach, personal brand, and how to elevate my credibility internally. I felt so supported, Iulia's guidance and coaching will stay with me for many years to come."
Michelle
People Leader โ Leadership Coaching Client, Canada
I'm Iulia.
I spent more than 20 years in corporate HR leadership roles up to VP, Human Resources, building HR functions from scratch, scaling organizations, and helping companies navigate mergers, rapid growth, and disruptive change.
I've worked with Fortune 500 companies, startups, tech, bio-tech, finance and professional services companies across multiple industries. That means I've seen what works at scale and what breaks under pressure, and I bring both lenses to every client engagement.
I'm not here to give you a binder of policies and disappear. I work alongside you as a true partner, showing up for the hard conversations, the strategic decisions, and everything in between.
Everything you want to know before reaching out.
Let's figure out if this is the right fit.
Book a free 30-minute discovery call. No pressure, no pitch, just an honest conversation about where you are and what you actually need.
Currently Accepting New Clients ยท Available Remotely Across Canada
