INSIGHTS

A Business in Vancouver article stopped me in my tracks.

Only 5% of gaming studios have women in leadership.

Yet women make up 51% of gamers in Canada.

That gap isn't unique to gaming. It shows up in tech, biotech, finance, and across every industry where women drive the market but rarely drive the decisions.

Women make most healthcare decisions for families. They influence the majority of household purchasing. They control a rapidly growing share of global wealth.

And still, the rooms where product direction, funding, AI systems, and strategy get decided are overwhelmingly male.

That's not just a representation gap. It's a growth gap.

When leadership teams reflect only part of their audience, innovation narrows, risk signals get missed, safety becomes reactive, and competitive edge erodes quietly.

You cannot build products for women at scale while excluding them from influence.

Leadership representation is not a diversity initiative. It is a business strategy.

The re...