

Ruler Archetype
The Ruler is an Inner Empire Builder and they illuminate the desire to achieve. The Ruler has an inner fire or drive to create that makes them an unstoppable, passionate force for making a big impact for others and significant income. For the Ruler, money often is their measurement of achievement and success. The Ruler loves to strive and to challenge themselves to push their own limits of what they think is possible and they are often seen as a leader because of this. They are naturally ambitious and stubbornly determined, but this drive and ambition often causes them to feel dissatisfied with where they are, no matter what their past successes have been. Because of this, the Ruler often feels an inner restlessness and can be very hard on themselves. Rulers can be conservative when it comes to spending money but there is a part of them that, while not necessarily motivated to be as showy as the Celebrity, will spend money on things that show their status. The Ruler’s challenge is to create harmony in their life instead of letting their business or career dominate all of their time and attention, and to learn how to relax into and enjoy life in the moment.
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Accumulator Archetype
The Accumulator is an Inner Banker and they illuminate respect and appreciation. They have a close-knit relationship with money that outwardly, can look like a match made in heaven. They typically live well under their means, are highly attentive to managing their money, love to save just for the sake of saving and are naturally highly frugal. The Accumulator can often be secretive with money and can quickly judge others for their spending or money habits. Inwardly, the Accumulator is often driven by fear and can quickly feel at risk of not having enough money despite having plenty of resources. Spending even small amounts of money can cause the Accumulator to feel stressed, anxious or guilty. They see it as their personal responsibility to make certain they can take care of themselves financially and do not like to trust anyone else for their financial security. The Accumulator’s challenge is to allow themselves to expand how big they see themselves and what they can accomplish instead of keeping their world tightly controlled. By doing so they create ever-expanding opportunities for greater wealth, and to live a richer life.
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Connector Archetype
The Connector is an Inner Relationship Creator and they illuminate faith and optimism. The Connector’s faith that money will always be available keeps them (mostly) free of financial stress. The Connector has an innocent quality to them that on the positive side, allows them to live their life worry-free of money concerns. The downside to this innocent bliss is they can easily be taken advantage of, and are often in situations where they blindly trust the handling of financial details to others or find themselves in situations where they rely on someone else to support them. For the Connector, money is simply something they don’t think too much about, or care to think about too often. Inside, they can feel inadequate or disempowered. The Connector’s ultimate empowerment with money will come easiest when they focus on transforming their personal relationships into financial flow. This is why Connectors can excel at creating relationships, or partnerships that bring new opportunities, business and clients to them. As long as a Connector stays focused on being appropriately compensated, plus gets more hands-on involved with the financial details of their life, they can create wealth and prosperity, along with a healthy sense of self-respect and self-worth.
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Alchemist Archetype
The Alchemist is an Inner Idealist and they illuminate positive change. The Alchemist is fascinating because they have a love/hate relationship with money. They often speak with vehemence against money or against the unfairness that exists in the world where some people have so much more than others. The Alchemist is amazing at creating ideas that can transform people’s lives and transform the world at large. Even in business, their motivation is usually altruistic in nature and they are frequently attracted to unconventional or alternative ways of making money. Because of this, they can be powerful champions of others and the Alchemist is amazing at helping others see new possibilities in a fresh light. They can often be impatient, even annoyed or angry that they have to “deal” with money. That resentment can be a powerful block to the Alchemist making the impact that they are passionate about. Because of the duality of their nature, the Alchemist can often find themselves in situations where they are dependent on others for money, rather than creating their own financial independence, which can cause them to again, have love/hate feelings about the situation. The challenge for the Alchemist is to direct their tremendous energy towards monetizing ideas and to find a way of positively connecting with the good money can do in the world. This will help the Alchemist transform their amazing ideas into financial success that has purpose and personal meaning.
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Maverick Archetype
The Maverick is an Inner Rebel With A Cause and illuminates that risk is essential. The Maverick is highly creative with money and loves to turn it into a game they want to win. They have a natural ability to understand and feel comfortable with complex money transactions and are often looking at how to gain a financial advantage in a situation. Because of their willingness and comfort level with taking risks, they can find themselves in precarious money situations that others would shy away from. The Maverick often experiences extreme financial highs and lows but when they’re down, they don’t typically stay there long. They typically pay great attention to money and can be excellent at reading contracts and looking for clever ways to turn a situation or opportunity to their advantage. They are financial thrill seekers and can often lead a flamboyant lifestyle while at the same time, creating a lot of secrecy when it comes to money. The Maverick’s challenge is their excitement at winning big at the money game can often take them to the point of financial difficulties. For them, creating financial stability will only happen if it’s presented as a game to play and the game is one they want to win.
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Celebrity Archetype
The Celebrity is an Inner Big Shot and they illuminate impact and recognition. The Celebrity is often a charismatic personality that makes them a magnet for attracting amazing people and experiences. Something to keep in mind with the Celebrity archetype, especially women, is that they often have been keeping their star power hidden or under wraps. But once they discover what their true nature is, step back because they are going to take center stage in a brilliant way! The Celebrity loves to create a lot of attention for themselves and for others. They also deeply appreciate the doors that money can open and love to turn on the bling. The Celebrity can often be a natural-born leader. Their challenge is that while they are often amazing at creating money or attracting it into their life, they can default to spending every penny that comes in, and sometimes more! It’s not uncommon for Celebrities to have someone in their life who helps foot the bills for their generous lifestyle. While outwardly they often appear confident, inwardly they may be compensating for having felt criticized, ignored or left out in their younger years. Celebrities can benefit greatly from discovering other ways to regularly feel appreciated and accepted besides spending money.
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Nurturer Archetype
The Nurturer is an Inner Sponsor and they illuminate caring and compassion. The Nurturer’s desire to be of service often inspires them to be selflessly generous. If someone has a need, they are there to help out, even at the expense of their own time, energy or financial stability. For this reason, the Nurturer can often create enabling relationships and struggle trying to create boundaries. When it comes to themselves Nurturers are often careful, even frugal with money and are often great at saving money. This, along with their generous nature, can cause them to default into turning themselves into a bank if someone important to them has a need. It’s not uncommon for Nurturers to create debt because of giving money to others. Or to give their time and attention to the needs of others to such an extent that the compassionate Nurturer has nothing left to give to his or her own life, career or business. While the Nurturer may outwardly always appear kind and supportive, inwardly they can harbour anger and resentment because of being taken advantage of or because of not feeling respect from others, and ultimately, missing out on creating their own self-respect. The Nurturer’s challenge is to discover how to create boundaries, and to believe that by creating boundaries they are empowering others in ways that are priceless.
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Romantic Archetype
The Romantic is an Inner Hedonist and they illuminate enjoying the pleasures of life. The Romantic loves to live life in the moment, often spending money on life’s enjoyments such as food, clothes, toys, experiences and more – anything that creates feelings of gratification or sensory pleasure. For the Romantic, money is not often top of mind or it is seen as a distraction to what life is really about for them. The thought of not buying something can cause feelings of resistance or defiance, which often ricochets into spending to avoid facing their financial truth. They often spend beyond their means, telling themselves “I deserve it!” When a Romantic is motivated to save money it’s usually only when there is something specific they want to buy. Once the specific amount they need is saved and spent, they’re starting over. The Romantic typically lives above their means, and often tells themselves they are not good with money, which leads to inwardly feeling helpless or not powerful. The challenge for the Romantic is to avoid creating a feast or feminine lifestyle, as these wildly different emotions don’t give them the ultimate of what they want in life, which is pleasure and enjoyment. The Romantic will benefit from finding pleasure in their life while creating a more secure financial future, so they can feel as if they’re having it all.
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About Your Mentor
Iulia Mihai works with women who want to stop underearning and start tapping into their greatest earning potential. Women who want to feel empowered through financial independence and desire a life of abundance and peace of mind.
She understands that money affects all aspects of life and can stir emotions like nothing else, particularly for women who have been stuck in patterns of fear, financial dependence, and self-doubt.
Iulia is a multi-certified mentor (money mindset coach, leadership coach, hypnotherapist, and HR expert), a thoughtful introvert (ISTJ) occasionally seen as an extrovert at work, a best-selling author, and a world traveller and explorer. She lives in beautiful Vancouver, Canada.
Iulia is a Ruler in Sacred Money Archetypes® and loves empowering other women and inspiring them to achieve wealth and freedom.