The Niche Advantage Guide

Have you been avoiding niching down because you don't know how and you're afraid you'll get fewer clients? Or perhaps you're not even sure if niching down will really work for you?

No problem, here's your solution. This 20-page guide + workbook combo is packed with everything you need and nothing you don't: 

• 100+ niche ideas in the "Big Three" areas
• How to niche down from everything to "your thing"
• The 4-step roadmap to pick your niche and build credibility
• Prompts to help you identify your niche
• Typical niche problems and mistakes to avoid
• How you can use ChatGPT to nail your niche
• The fill-in-the-gaps niche formula that speaks to who/how you help
• How to test your niche with your audience

Price Your Irresistible Offer

Confused by all the pricing options out there? You're not alone.

Many new coaches, consultants or content creators choose their price at random, based on what they see others charging or out of fear. (Will anyone buy this? Is it worth it? Is it too low/high?)

The result? Continuing to feel uncertain about your pricing and constantly playing with your pricing options, which comes across as lack of confidence and experience. 

Follow the steps in this guide to pick a thoughtful pricing strategy that works for you so you stop wondering, doubting and undercharging.

Validate Your Irresistible Offer

Not sure if you have an amazing offer that clients will say yes to? I hear you!

This step-by-step guide shows you how to validate and even pre-sell your offer before you invest your valuable time and money into creating all the content, your sales page and funnel, or even marketing it.

This strategy will give you the confidence and peace of mind you need knowing that your clients are willing to pay for your new offer. 

This approach can also generate a quick cash injection when you need one + it can act as the ultimate accountability trigger to get you focused on finalizing and launching your pre-sold new offer. Win-win!

Create Your Upsell Offer

How much money are you leaving on the table?

You already know the value of helping your clients solve their problems. But have you considered how upselling can benefit both your clients and your business?

By offering additional services and packages as an upsell option, you can create a more immersive client experience, and increase your revenue and grow your business with minimal additional effort.

Learn how to create your upsell offers in 3 easy steps. PLUS - discover one way to upsell that most new entrepreneurs haven't even considered yet.

Overcoming Frequent Sales Objections

Got sales objections? No problem!

Here's your guide to overcoming them so you can turn a "no" into a "yes", bring in more clients, and increase your revenue.

Objections are a natural part of the sales process - learn to expect and anticipate them. In fact, 99% of your potential clients are going to have questions, concerns, or hesitations that you need to address.

Dive into our guide to master the art of turning a "no" into a "yes". Go through our practical strategies and real examples, so you learn how to respond with confidence, grace and ease.

Client Onboarding Strategies 

Get your program, course or membership members consuming content and engaging faster, so you retain them longer.

Let's be honest, NOBODY wants to spend time and money attracting new members into their program, course or membership, only to lose them a month or two later and have to start all over again. This is why having an onboarding process that works is essential for your business.

These tried-and-tested onboarding strategies will ensure your members are happy and stay with you longer. And once your members are onboarded, instead of thinking about asking for a refund, they will think "Finally, I’m in the right place!"

Launch Calculators 

Excited about launching but confused about your launch numbers? Don't worry, we've got your back!

The key to a successful launch is knowing your numbers. This is why every successful entrepreneur uses launch calculators to plan their 6 & 7-figure launches.

The truth is that launching without knowing your numbers is like driving blindfolded - you have no idea where you're going, what obstacles you might encounter, or how to navigate around them. What are the odds of you reaching your destination? Pretty slim.

If you want to plan a successful launch instead of just hope for one, using a reliable launch calculator is a must!

You can accurately figure out how many attendees you need for your live event, how many sales you need to make during and after the live event, and how much you may need to budget for ads to hep you reach your target numbers.

It's time to stop leaving your launch to chance and start crunching your numbers.

Create Your Welcome Email Sequence 

Wondering if your current "Welcome Email Sequence" setup is capturing hearts and minds? Or maybe you're just starting out and you don't even have one yet? Either way, our guide on crafting the perfect Welcome Sequence is your key to unlocking a powerful first impression.

Imagine a captivating series of 3-5 emails, effortlessly rolling out the red carpet for every new subscriber who joins your list. This isn't just about saying 'hello'. It's your golden opportunity to introduce yourself, showcase how you can transform their lives + solve their problem, build that essential bond of trust, and even elegantly present your products or services.

Think of it this way: getting a subscriber is just the opening act. The Welcome Sequence? That's where the real magic begins. It's not just an option - it's your secret weapon in nurturing newcomers into loyal fans and customers.

Ready to create an unforgettable welcome? Let's dive in!

Click-Worthy Email Subject Lines 

It doesn't matter if you love or hate email marketing. The truth is that you need it.  

Email campaigns, when done right, can skyrocket your ROI and they are your ultimate secret weapon for building strong client loyalty.

But here's the catch – none of this matters if your emails remain unopened.

You've heard of "email open rate", right? The sad part is it's never 100%, not even when the sender is someone famous and well-liked (think Oprah). But if you have the formula for crafting email subject lines that grab attention and get clicks, you can increase your email open rate and make every single email count!

So dive in and get your guide on email subject lines that make your subscribers want to open your emails every time, even if your name isn't Oprah.

20 Powerful Job Interview Questions 

You can't scale your business if you wear all the hats!

If you are ready to hire your first or next team member, and want to improve your interviewing skills so you always hire the right people instead of wasting time & money on the wrong people, this guide is for you.

What' s inside?

• 20 open-ended interview questions you can start using immediately
• Do's and don'ts so you have a great hiring experience
• Things to consider as a hiring manager to avoid post-hire regrets

There’s one thing I can tell you with 100% certainty: the quality of your interview questions and the degree to which you are prepared for your interviews will determine the outcome of your interviews and the quality of the people you hire. Use this guide to ace your job interviews, both virtual and in person.

This could be you... 

This was the missing piece to my online platform! Loved the step-by-step map, really streamlined my students' experience. The game changer though was having a new resource to get the content into their hands faster. This is magic! (Marilyn)

I was ready to leave my corporate job and be my own boss... But there were so many little details, I felt overwhelmed and kept stalling. I was doubting myself and wondering if I could pull it off. Working with Iulia through this transition was the best thing that could have happened. Everything became clearer, less messy. (Andrea)

I have spent so much time and energy attracting new clients that the thought of effectively onboarding them to my program has been an afterthought. I feel like Iulia has just saved me a TON of energy that I can now use towards helping my clients and she has also prevented me from mistakes within my onboarding process! (Meg)

This guide takes key leadership principles and translates them to effective and powerful client retention concepts. (Cassie)